How to Use AI for Cold Calling to Automate 70% of Sales Reps’ Routine

Cold calling has always been a demanding channel. Representatives lose hours making calls to numbers that won’t connect, hoping intensely for one productive interaction. However, the numbers keep getting worse. According to the Cognism research:

Additionally, the turnover inside sales reaches 39% a year, while CRMs fill up with unqualified leads because there was no time to validate data properly. Sales teams try to fix it with dialers, spreadsheets, better scripts, but without automation, every call still needs manual handling.

But there is another, more scalable and practical way to handle things? This is conversational AI for cold calling.

AI Calling Benefits for Cold Outreach

AI sales agents act as digital sales reps, handling prospects as well as qualifying and nurturing leads autonomously, and also focusing on retaining existing customers. Thanks to these capabilities, they can remove routine work from the sales team and speed up every stage of the outbound process.

Unlike basic chatbots or simple automation tools, AI agents for cold calling operate as fully functional digital “employees” and bring measurable benefits to cold outreach.

Routine automation

The AI agent handles continuous calling and basic screening, removing the most exhausting part of outbound from your team’s day.

Faster lead sourcing

When you need to increase call volume, you don’t need to hire new sales reps — the AI runs concurrent calls at scale.

Automatically book meetings

If it is not possible to transfer the call to a sales rep immediately, the AI agent can offer convenient time slots for a detailed conversation with the human.

Smart call screening

The agent seamlessly moves through contact lists skipping voicemails and non-answers.

Automated lead qualification

During the call, AI asks the qualification questions defined in your prompt and records the answers in your CRM or spreadsheet for further review.

Personalized outreach

Instead of following a rigid script, an AI agent for cold calling adapts the conversation in real time based on the prospect’s answers and handles objections as they arise.

Lower lead cost

Automating first contact and qualification reduces the cost of each processed lead and shortens the time between the first call and a conversation with a sales rep.

How AI for Cold Calling Works with byVoice

You need to register on byVoice initially, and following that, connect the phone number chosen for conducting AI outbound calling. This particular number will be shown to your customers whenever the AI reaches out.

Head to the Create Agent Flow section where you’ll find pre-built templates for different use cases. For outbound sales, choose the Matt Sales Agent template or any other that fits your scenario.

In the Instructions field, briefly describe what you want your AI agent to do. After that, click Generate — byVoice will create a draft prompt you can edit or expand.

Think of it like talking to ChatGPT: just write what you need in plain language.

If you want the agent to start the conversation first, turn on the Agent starts first toggle. Then enter the exact opening line you want it to say.

This step is optional — if you leave the field empty, the agent will still start the conversation, using an opening line it generates based on your instructions.

Remember that the Publish button in the top right corner only saves your changes.

To let your AI agent use information about your products or services, upload your materials to Document Storage (top left). All files you upload will be saved there, and you can reuse them in any flow or AI agent.

The process is simple:

Document Storage → Name the file → Upload the file → Return to the AI agent → Select the file as the Knowledge Base.

To choose the ideal voice to go with your brand tone, just go to Settings (top right). Here you can:

Connect Google Sheets, your CRM, or any other tool that your team uses at the moment. With this in place, the agent updates the CRM for you — every call, every note, every change in status.

Enter the phone numbers for your target leads or clients. The final step is to establish the volume of parallel calls for the AI, schedule the start time, and input the retry period for non-responsive numbers. Based on your plan, it can run dozens of calls in parallel.

You set the start time of the campaign, set daily limits, and specify the number of concurrent calls to run in order to determine the calling schedule and method for your AI.

Before going live, make sure to test your AI agent. You can test it in the chatbot widget (bottom right) or by clicking Test in the top right corner — the AI agent will then call the phone number you provided.

Listen to how your AI sounds, how it handles objections, and how natural the conversation feels. Not perfect yet? There is absolutely no coding involved in changing the prompt, adding new information to the knowledge base, or simply changing the voice.

Monitor call volumes, connection rates, lead qualification outcomes, and conversation quality — all in one place.

Numbers You Can Plan with AI for Cold Calling

Let’s look at what AI outbound calling can mean in practice, using a conservative, realistic scenario.

Imagine a B2B company that executes approximately 1,800 outbound calls every month. With standard cold calling approaches, a representative manages to convert a call into a meeting only about 2.3% of the time. With the assistance of AI agents, this rate tends to increase by 2–4 percentage points, achieving a conversion rate of 4–6%, and the best part is that no extra employees or increased workload are needed. Let’s take the lower end to stay conservative:

Now compare that with the cost of AI. Even if the expense is only $1,000 a month, the return over the course of the year easily comes out to more than 200 times the investment. Moreover, this figure does not take into account the lighter workload for sales reps, the decreased employee turnover, or the faster speed of the pipeline.

Outbound Works Best When It’s Properly Configured

The implementation of AI agents makes cold calling a scalable and reliable process that operates behind the scenes to empower the sales force. While the routine work of outreach, qualification, and follow-up is automated, sales reps maintain their focus on real discussions and securing deals.

If you continue to rely on cold calling for growth, it is no longer necessary for it to be the toughest part of your overall strategy. byVoice makes this step in the sales funnel practical. You do not have to rebuild your entire sales workflow or spend months and resources on complex automation efforts. You just need to integrate an AI agent into your current sales process and assign it the outbound activities that consume the most team time.

If you want real control over outbound flows, contact us! byVoice helps you set up AI cold calling software end to end — from agent logic to CRM integration and campaign rules.

FAQ

Will prospects understand that they are talking to an AI?

Unlikely. Conversational AI for cold calling from byVoice sound realistic, employ true conversational logic, and are capable of adapting their speech patterns based on the context.

Can AI agents work with different industries and niches?

Yes. Based on your specific product, market, and ICP, we can train agents for AI cold calling for real estate, healthcare, e-commerce, logistics, and many other sectors.

What happens if a prospect asks something outside the agent’s knowledge?

The agent does not attempt to improvise blindly. If it reaches the limits of its knowledge or detects a complex request, it can either ask clarifying questions or pass the lead to a sales rep. Additionally, these cases can be used for continuous improvement. New answers, objections, and scenarios can be added to the knowledge base, allowing the agent to learn from real conversations and handle similar requests more confidently in the future.